Using reporting to better understand streaming ticket buyers purchasing habits

by | Feb 19, 2021

A utility article from TicketCo Media Services on reporting for online events

Reporting is about more than viewing how many tickets you have sold for your online broadcast event in a specific period. Used correctly, reporting tools can help organisers develop a greater understanding of customers’ buying habits, opening doors of opportunity for improved sales.

As part of TicketCo Media Services’ Welcome Pack to event organisers, Customer Success Agent Jessica Goodfellow explains the range of reporting tools within our platform and how users can maximise their use.

What is reporting

From the moment you begin selling tickets, it is important you keep track of figures. In our platform, organisers can collect a range of reports that provide a thorough analysis of customers’ buying habits. Reporting therefore allows the user to shape and define the way they reach out to ticket buyers via a proven understanding of how tickets are purchased for individual events.

“The reporting tools are simple but effective and allow organisers to streamline their workload by providing a thorough overview of sales,” said Jessica.

Types of reporting

There are three types of reports event organisers can view in the platform. These are: daily report, event report and dashboard report. Each reporting model is self-explanatory.

Daily reports allow organisers to receive daily updates on ticket sales, event reports provide a sales overview and settlement information while dashboard report offers a strong overview of ticket sales per event.

“To anyone selling tickets for the first time, reporting can appear a minefield of information,” said Jessica. “Our Welcome Pack aims to break down the numbers and help organisers establish a basic understanding of what each reporting platform provides. Generally, event reporting is the most popular reporting function. Organisers find event reporting useful when it comes to box office enquiries and the volume of sales per ticket type plus how each ticket purchase has been processed.”


Reports are sent to event organisers as a PDF, but more detailed versions of figures within a report can be downloaded as an Excel spreadsheet too. Our Welcome Pack talks users through the process of downloading an Excel document via the reporting tab.

Jessica added: “Excel spreadsheets providers users with a detailed version of the list of purchases found at the bottom of the report page. Each spreadsheet can be tailored to provide information for the previous week, month or a time period you wish to choose. This feature can be used for multiple events too if you are hosting more than one broadcast.”

Invoicing made simple

Organisers are paid on the Wednesday after the conclusion of their event once payment has been cleared by Adyen, our payment provider. Under the billing tab, organisers can access an invoice in PDF form where all previous invoices can be viewed too.

To have access to the billing tab, users will need to have the Is Billing Contact permission activated on their user. This permission will also ensure invoices are sent automatically via email each time one is generated.

To access our full step-by-step guide to reporting, click here.

Maximising digital tickets sales for live stream events

By Joe Edwards, TicketCo Media Services Senior Key Account Manager

Pay-per-view and on-demand has become the go-to way for the events industry to keep performing, generate revenue and engage with the audience.